How can videos
help
|
| When you're learning to write web copy, you'll often see the words "show, don't tell". And what better way of showing than using a video? Do you send your clients or prospects a leaflet or booklet? Now that DVDs are relatively cheap, why not include a video demonstration of your product or service? They can also be made interactive - so that you're sending your prospect something that acts like a web page, but focussed on his or her particular needs. So how could you use video for your business? Videos can be used for so many purposes, including: |
|
Video
brochures: |
Performers'
showreels:
If you're with an agency, they'll often suggest (or even insist) that you get a showreel made. This is, in effect, a moving CV or tearsheet file, showing clips that cover the range of your performing abilities. We can also produce slide shows for models with background music etc. Showreel sample >>>>>>>>>>>>>>> |
|
| Point-of-sale
displays: Ever been in one of those stores where they have a screen promoting unusual products like stick-on bulkhead lights and super-absorbent sponges? POS displays are a great way to draw shoppers' attention to new lines. Flash Banners: Moving Flash banners on web pages are very effective and hold a viewers attention. See sample above. Can be done any size. |
Product
training: Wouldn't it be easier for users of your product to see it in action, rather than having to read pages of dry text? It also cuts out yards of explanation - just show them how it's done. Complicated processes can be shown in close-up and slow motion to make the whole process clearer. Product demonstration sample >>> |
|
| Trade
Show Demo Discs: Run a showreel of your company, showing who you are and what you do. This can be projected on to a screen in your show booth. Video portfolios: Particularly good for artists and craftsmen and women. Show examples of your work as a video slideshow, with comments and/or captions. |
Special
FX: Blue or green key screens are a widely used solution for news and weather programmes, but can also be used very effectively in training or head to head scenarios. Charts and diagrams can be flipped behind the presenter or a person can be in another place with a seamlessly intergrated background. Example of 2 scenes intergrated >> |
|
| Interactive
DVD magazines: Paper magazines have their place, but the up and coming technology is for interactive magazines. A number of companies now produce an online magazine, either free or by subscription Employee training: As in product training, it's so much easier to demonstrate what you mean by showing people actually doing it. A training video can include live action and moving screencasts. |
News or information
feeds: |
|
PLAY OUR SHOWREEL WITH SOUND >>>>>> |